Alexandria, V.A. April 15, 2020 ... Your Edge for Success YES LLC announces that it is changing its name to YES Career Coaching & Resume Writing Services. The change is part of the company’s ongoing efforts to support the success of individuals seeking new work and the companies that care about them but have to lay them off in the COVID-19 era.
Your Edge for Success YES—a woman-owned business—has announced that, effective today, it is doing business as YES Career Coaching & Resume Writing Services. YES is making the change in order to more clearly communicate to those searching for the services it provides. The original Y and YES Your Edge for Success logos will remain in use. A new logo incorporates the old logo with the new specifics to its right.
Since its founding in 2009, Your Edge for Success YES (YESwriting.com) has been dedicated to the mission of helping people and organizations succeed. Specialized in career success services, YES serves two client bases: individuals—usually the highly educated, specialized professionals and executives that predominate in the DC metro area—and organizations that have to let them go.
Asked about the change, YES President Katherine Metres Akbar stated, “I love the name Your Edge for Success—with the perfect acronym YES to describe the wonderful feeling you get when you obtain success. But the first goal of an organizational name is to connect to people, so we’re keeping Your Edge for Success as a tagline and getting more explicit in our name about how we help people attain success. After all, there are many types of success.”
Vice President Michael Akbar added, “This change also coincides with the expansion of our outplacement services to meet the challenges of this moment. We’ll be reaching out to companies that may have to lay off their employees to make sure they can give them a hand up for getting their next job. In the past, we’ve been able to get our median client a new job in 8 weeks, and we hope to uphold that record even in these tougher times.”
Katherine Metres Akbar